Thanks to the experience in F1® competitions - where the coloring of the tyres identifies the different compounds - today Pirelli emphasizes the concept of customization applied to tyres highlighting the sporty character and uniqueness of each tyre.
The new P ZERO™ tyres is now available in colored versions, in selected sizes only. Achieving not only the customization of performance but also of style and design.
Pirelli brings tyre performance and maintenance to the forefront by creating the Pirelli Connesso™ platform. Four smart tyres, linked to the Pirelli Connesso™ App which will provide information in real time, recommendations and a course of action for any situation.